Our amazing team of super inspired and visionary health heroes help us to achieve our mission of making health & well-being easy, accessible and delicious with SugaVida.

Kristina Locke – CEO and Founder

Brought up in a family who loved healthy, nutritious cooking, Kristina has used food as a method of healing her entire life.

Developing into a lifelong foodie, Kristina travelled the world from a young age, always seeking out the best food from Michelin-starred restaurants to Bangkok street food markets.  She has always loved cooking and teaching others to prepare simple, nutritionally dense meals that nourish the body, mind and soul.

Kristina has a strong love for and connection to India, visiting every year to deepen her knowledge of Ayurvedic medicine (the Eastern ‘science of life’) & practises.

It was here that Kristina went on to become a qualified yoga teacher specialising in the Ayurvedic diet. Using this knowledge, she developed Conscious Food UK Ltd, the UK’s first award-winning gluten, wheat and dairy free gourmet snacks company.

Kristina also wrote the Alastair Sawday’s ‘Special Places to Stay guide to India & Sri Lanka, developing an even deeper knowledge and understanding of culinary India and making her groundbreaking discovery of Palmyra jaggery.

Dedicating her life to spreading the word of this incredible ingredient, Kristina can often be found catering for exclusive yoga retreats and speaking at prestigious health conferences.

Max von Berg – Chief Ambassador & Co- Founder

With a strong track record in sales and having personally experienced the life changing effects from SugaVida, Max is our most vocal brand ambassador.

He is most often found at tradeshows and events, bringing the product range to life in front of as large an audience as he can gather! Max is committed to making sure as many people benefit from SugaVida & SugaVida products as possible.

Alice McSeveney – Online Marketing & Customer Experience Manager

A long standing member of the SugaVida family, Alice joined the team in 2013 after her experiences working in the pharmaceutical industry and of her own health issues led her down the path of natural healing. As a certified health coach & yoga teacher, Alice loves to spread the word of wellbeing by increasing brand visibility and making sure our customer’s SugaVida experience is a fantastic one.

Stephanie Hazelwood – UK Sales & Marketing Executive

After SugaVida helped reverse a lifelong health condition doctors claimed could never be helped, Stephanie is determined to enrich other people’s wellness through building SugaVida’s brand awareness & purchasing availability across the UK. With a love for everything plant- based, Stephanie developed a passion for Functional & Ayurvedic medicine whilst on her travels and developed herself professionally as a Retail Merchandiser in the health food sector on her return. Stephanie can often be found in the kitchen baking up a (healthy) storm with SugaVida!

Manjeet Kumar – Operations & Office Manager

Manjeet overseas the often long & complex journey of SugaVida from our farms to the hands of our buyers. Alongside being a mother to three sons, Manjeet looks after the SugaVida family and maintains the smooth running of the business with her careful policies and procedures!